100% Sonora quality

Our history

At Bachoco we are proud to celebrate 70 years of being part of our consumers’ tables in 2022.

In 1952, Ciudad Obregón, Sonora, the brothers Juan, Javier, Enrique and Alfonso Robinson Bours began to market eggs for dishes with a farm of 1,000 birds. After seeing their dream evolve, in 1971 they ventured into the chicken and pork business.

To date, the founding family’s commitment has been to generate value and create differentiators that would allow Bachoco to consolidate itself as what it is today, one of the most recognized brands in Mexico and one of the most relevant poultry companies in the world. global level.

Bachoco has managed to expand not only to the United States but also to other proteins ranging from processed pork, beef, feed and pet food.


Vertical Integration

We have under our control the breeding of pigs, the production of their food, transportation, industrialization, storage, commercialization and national and international distribution, ensuring the timely supply and quality of the raw material.

1. Genetic

2. Gestation

3. Farms birth

4. Lactation and weaning

5. Feeding

6. Finished product


To always offer fresh, nutritious, tasty and healthy products, increasing the consumer’s food quality.


To be the most important multi-protein food company in Mexico and internationally, focused on the nutrition of the population and on providing superior service to our customers based on quality, sustainability and excellence in everything we do.




Breeding females


Standing pigs


We have more than 70 own farms that produce pigs with the highest quality, safety and health standards. Complying responsibly with our clients, community, collaborators, and partners.

The bases of Norson's production process are its artificial insemination center and genetic multiplication farms that have the highest technology, biosafety and health, as well as its modern Balanced Feed Plant that processes selected raw materials to provide to the pigs with a food of high nutritional quality complying with the standards required by our customers around the world.

Norson, working for 50 years as an integrated company from production to commercialization, has farms that have strict work protocols that allow a commitment to biosafety, industrial safety, animal welfare and environmental care, which are regular audited, and that allow us to operate responsibly towards our community and workers, assuring our clients that we comply with the highest national and international standards.

The farms are located within a radius of 120 km. of Hermosillo and in the area of Navojoa in the State of Sonora. Most of the operation is based on multiple production sites, this means that the reproductive areas are separated from the growing pigs, which ensures greater sanitation, specialization and control of our processes.

The health assurance processes are based on a diagnostic vigilance program and permanent monitoring that ensure the health condition of the pig populations.

All operations have high standards of environmental care that include, among other measures, the efficient use and disposal of water, the reduction of greenhouse gas emissions, the correct disposal of mortality, waste classification, as well as clear operating rules, and that lead us to full compliance with current regulations. These requirements have currently led us to operate more than 20 biodigesters on our farms.

Farm procedures are periodically reviewed by international organizations that guarantee compliance with the needs of our stakeholders.


We produced 200 tons per year. The transport of balanced feed to farms is carried out in a specialized fleet of tractor-trailers and hoppers that are efficiently planned by specialists.

Planta valor agregado

IACSA es una de nuestras plantas de valor agregado Norson que satisface el mercado nacional y de exportación con productos prácticos listos para consumir y listos para cocinar. En ella también se cuenta con el área de porcionados, donde se elaboran productos con control de peso, de gran demanda en mercados como Japón o cadenas de restaurantes en México.

Planta primarios

Para el proceso de transformación de más de 660,000 cerdos anuales; En Norson contamos con rastro Tipo Inspección Federal (TIF), equipado con una línea de sacrificio de tecnología holandesa, con capacidad para sacrificar 5,000 cerdos diarios por turno.

Cuenta con una moderna sala de corte en la cual se producen, empacan y congelan los cortes, tanto para el mercado nacional como los especiales para el mercado de exportación.

Somos una empresa socialmente responsable

El Centro Mexicano para la Filantropía quien promueve las mejores prácticas de responsabilidad social empresarial en México y América Latina, nos ha reconocido como Empresa Socialmente Responsable desde el 2012.

Mas que nunca en Norson mantenemos y reafirmamos nuestro compromiso de llevar a cabo acciones que impacten positivamente en la comunidad y sus grupos de interés.